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Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists In 2017, the company launched Pandora Premium (see below an overview of Pandora’s offering).įor the years, the company was considered a shining star in the digital music space and continued to grow active users as well as revenues (see below). In 2009, the company launched Pandora One, a service that allowed users for $4.99 to stream the radio stations without ads. The company, therefore, had to pay royalties set by the US Copyright Royalty Board. Pandora, unlike many other popular digital music streaming companies, did not strike deals directly with music labels, but instead operated as a pure play Internet Radio station. The service, known for its ease of use and the ability for users to vote for songs they liked and disliked through thumbs-up and thumbs-down, became extremely popular and one of the true rising stars of the early digital music industry. Launched in 2005 by Will Glaser, Jon Kraft and Tim Westergren, Pandora is a freemium online radio service.